Following its own successful pop-up in Manhattan, Fancy Troubles was lucky to be featured in another group pop-up of exclusively female founders. Scarves, jewelry, dresses, and no competition; there was only support and love between these bold ladies.
That weekend, August brought New York some hot summer weather for sure. Thankfully, Fancy Troubles had the ladies covered. Seen here is Caitlin from StyleNMotion styled with the Circa ’94 sunglasses.
The founders at this pop-up were from a diverse pool of products and talents. Side by side, shirts and earrings worked together to give customers a customizable and sophisticated experience. Doesn’t everyone love a good boutique experience?!
Here we see some more of the display. In New York you need millions to get serious space, so fashion startups have to be creative and collaborative. Luckily the pop-up shop trend gives a storefront opportunity to smaller brands or brands just starting out. It also creates serious buzz and hype. Some accessories seen here are bags from June and Joy, sunglasses from Fancy Troubles and shirts from Rawly Bold.
It was so inspiring for Gabby, the founder of Fancy Troubles, to share space with other women who have such a keen eye for detail. Being able to interact with customers personally, while also being surrounded by other beautiful products from other brands, created a unique and memorable shopping experience. Accessories on this shelf are from Fancy Troubles, Etymology, Imperfect Addiction and Eila Cherie.
And if the women founders there themselves weren’t enough, the neckties from Andie and Erin each brought the essence of a powerful woman from history to the store. It’s not every day that Ruth Bader Ginsburg, Frida Kahlo, and Mother Theresa all energize the same place!
Overall it was a blast, and Fancy Troubles wishes all the love and success to each amazing women founded fashion companies we had the pleasure of working alongside!